As you know, we get tons of feedback each month. One common request has been for us to offer 4, 8 or 12 ”half-meals” at a Let’s Dish! session. Unlike traditional “splitting”, where dishers get two of each half-sized meal, “halving” (so to speak) would provide more variety by allowing dishers to make just one half (not two halves) of a regular, full-sized meal.
We’re all for variety, and this seems like a pretty good way to achieve it. But halving is not without its potential snafus, as our whole operating systems (online and in-store) revolve around a meal for 4-6. (For example, there is no place on line to indicate you want to make half-meals, and once in stores you’ll see our chicken breasts come 6-to-a-bag).
But we’re currently developing a “work-around” test, i.e., a relatively simple way to accomplish our objective of increased variety. Our tentative plan (probably to start in November) is to create a “promo code” (likely “HALVES”) that customers enter on checkout at letsdish.com. It will “discount” a traditional 4, 8 or 12 meal session to just $13.50 per dish. Once in store, customers will dish half-meals, rather than splits or fulls. They’ll have to ask staff to help them split some of the proteins, but hopefully that help will be provided quickly and efficiently. Most other ingredients (veggies, breads, etc) can be halved easily by the disher.
We’ll start this as an experiment (more info forthcoming), in hopes that it will give dishers a chance to “halve” your cake and eat it too!
