Tons of excitement about our new HALVES offer.Â And we’re thrilled.
A few folks have questioned theÂ $13.50 per meal cost, which is about $1 higher than if your ordered fulls.Â Our hope in introducing HALVES was two-fold: increase variety and decrease customers’ cash outlay.Â These days getting a session as low as $54 (rather than $100) can be pretty meaningful. And yes it is slightly more expensive on a per portion basis â€¦ but not much â€¦ and there is plenty of precedent for smaller sizes costing more per ounce (think peanut butter jars â€¦ or even our existing 4 meal sessions vs 12 meals).Â Extra packaging, smaller sizes, more labor involved… these are typically offset by a slightly higher cost to the consumer.
Sure, you may be able to cook from scratch for less (emphasis on â€śmayâ€ťâ€¦ grocery prices are rising a lot faster than ours are).Â ButÂ we hope the convenience, variety, healthfulness, etc, make it worth the investment. As a guy who ate plenty of Ramen Noodles during college, youâ€™ll never hear me say Letâ€™s Dish! is the cheapest way to fill your belly.
But with our new “HALVES” option, we feel you can get plenty of variety (unlike Ramen, not just “beef” or “chicken” flavored) for a reasonable cash outlay and a highly competitive per-portion cost.